Los Angeles, CA (PRWEB) April 16, 2008 -- The Accidental Wine Company has launched its website to sell the world's fine wines at exceptionally low prices. Accidental is a one-of-a-kind online wine shop because it buys blemished label wines at deep discounts and passes the savings to the consumer on their website accidentalwine.com ()

The founders of the Company discovered that every distributor of wine is faced with "industrial" accidents in which bottles break and the wine stains nearby products. Previously those wines would have been destroyed or relegated to a dark corner of the warehouse and forgotten. While there is no damage to the wine, only the label, most retailers do not want anything less than beautiful bottles. Accidental Wine was formed to buy those bottles that are discriminated against and sell them to consumers looking for a great deal and great wine.

The Accidental Wine Company cannot predict when bottles will meet their fate; therefore the inventory is always changing. As a result Accidental Wine takes on the role of wine concierge for their customers and makes buying wine easy. The wine is sorted by price category and customers need only choose the number of bottles and their preferred wine color (red, white or mixed).

This is an opportunity to purchase quality wines at low prices and be exposed to wines unfamiliar to the consumer. It has become a great adventure for the owners and their customers to make new discoveries.

David Forbes, co-founder and CEO of Accidental, notes, "These label blemishes have not distracted from the quality of the wines and yet we are able to offer them at prices often as much as 40% below retail. Our discovery of these gems in less than perfect bottles has allowed us to offer unheard of deals for our friends and customers."

Micah Forbes, co-founder and CFO, has said, "This is a great treasure hunt when you can get excellent wines from people you can trust and introduce yourself to so many wines from around the world."

Accidental Wine is a new concept with designs on introducing "accidental" or blemished label wines to people at bargain prices. Janice Lee, co-founder and CMO, has likened the concept to other discount retailers, "We are the Loehmann's of the wine business presenting great wine finds at unbeatable prices."

Contact Information:

Janice Lee, CMO

The Accidental Wine Co.

(323) 269 -9463

Janice @ accidentalwine.com

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